The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course explains the role of a publisher in-game distribution and details the various channels by which a game can be distributed.
Offered every semester via Rize Consortium.
Prerequisites
BUAD 230
MKTG 343
Overview
| Program | Credits | Semester Offered |
Business Administration | 3 | Fall, Spring |