B.B.A. Marketing Emphasis in Professional Sales
B.B.A. Marketing Emphasis in Professional Sales
Make the connections businesses need to succeed.
Why study Professional Sales?
Despite overwhelming demand, only a handful of schools in the US offer a dedicated program in Sales. Ours was built by leading experts and industry stars.
What is Professional Sales?
The B.B.A. Marketing, Emphasis in Professional Sales, seeks to deliver this valuable skill to students and solve the skills gap that currently exists in our economy by providing students with relevant, project-based learning thus allowing them to develop one of the most sought-after skills in both Fortune 500 companies and fast-growing technology firms. This degree features a heavy focus on Relationship-Driven Selling, which is vital to ensuring long-term customer commitments in B2B sales. Additionally, all of the classes place an emphasis on hands-on learning, where students are not just learning theory, but instead putting those theories to practice in live sales environments with their professor and peers. The goal is to provide students with valuable on-the-job experience that will prepare them for the positions they ultimately end up filling once they graduate.The Professional Sales program is designed to hone the skills most in demand by sales teams and build familiarity with a broad range of practical selling techniques that can be immediately applied on the job.
Why is it practical?
Sales Managers have a median annual salary of $126,640. Despite the fact that there are nearly 6 million salespeople in the US, only 2,500 students major in sales each year.
Why is it unique or exciting?
Over 40% of jobs, and countless daily activities - deciding where to go to dinner, for example - have some component of sales built in. Sales is not just a professional skill that will lead to a good job - sales teaches empathy, compassion and listening skills that apply to our everyday lives.
Made with now in mind
Sales classes often teach marketing techniques from the fax machine days. With our Professional Sales emphsis, you’ll learn tactics for a digital age.
Facts Breakdown
$127k
Median Annual Salary
for Sales Managers
4%
Projected 10-Year Job Growth
434k
Number of Jobs
| Professional Sales Courses | ||
| Item # | Title | Credits |
| MKTG 271 | Relationship-Driven Professional Selling | 3 |
| MKTG 272 | Negotiation in Business and sales | 3 |
| MKTG 350 | Consumer Behavior | 3 |
| MKTG 351 | Advertising | 3 |
| MKTG 370 | Sales Leadership | 3 |
| MKTG 371 | Adv. Relationship-Driven Professional Selling | 3 |
| MKTG 443 | Marketing Research | 3 |
| Sub-Total Credits | 21 | |
| Cognate Requirements | ||
| **BUAD 317 or COMM 113 may be taken as an alternative to COMM 111 and also fulfill the communication competency requirement. | ||
| Item # | Title | Credits |
| COMM 111 | Speech | 3 |
| CSIS 106 | Comprehensive Spreadsheets | 3 |
| MATH 141 | Introduction to Probability and Statistics | 3 |
| Sub-Total Credits | 9 | |
| Total Credits | 75 | |
View the Curriculum Guide
Close the deal
Sales professionals keep businesses running. In our increasingly solutions-driven economy, connecting companies with the products and services they need to stay competitive is a fast-growing field for ambitious people excited to make connections and create lasting value for customers.