An integration of marketing theory and the behavioral sciences in order to understand choices and influences in consumer decision behavior.
Prerequisites
MKTG 343
Overview
| Program | Credits | Semester Offered |
Business Administration | 3 | Spring |
An integration of marketing theory and the behavioral sciences in order to understand choices and influences in consumer decision behavior.
Prerequisites
MKTG 343
Overview
| Program | Credits | Semester Offered |
Business Administration | 3 | Spring |