B.B.A. Digital Marketing
B.B.A. Digital Marketing
Why study Digital Marketing
We consulted with Fortune 500 companies and successful startups to find out what skills they most want to see in their entry-level marketing hires—and what skills traditional marketing programs don’t teach.
What is it?
- Digital Marketing brings outdated marketing curriculum into the 21st century by teaching students the methods companies are actually using to reach customers (Facebook, Instagram, Emails, Google) and how to make products grow
Why is it practical?
- While students may not start out in management, later in their careers, marketing managers have a median salary of $135,900.
- Over half of all marketing spend is now spent on digital marketing and this is only expected to grow - successful future marketers will need these key skills
Why is it unique or exciting?
- Classes are project based and highly-relevant to our lives. For example, a class on Viral Growth asks students to create memes as a means of spreading the word about a company or product.
Be data science savvy
Our Digital Marketing program has built-in technical training, so you’ll learn how to collect and interpret the data you use to build campaigns.
Get the latest, every day
Courses are constantly updated to reflect the ever-shifting ways that consumers, brands, and influencers use the web.
Facts Breakdown
$136k
Media annual salary for marketing managers
20%
Growth in employment for marketing research analysis
53%
Percentage of total global media spending spent on digital marketing
Harvey Contreras graduated in 2016 with a degree from the Department of Business Administration in marketing. While sometimes a student can feel small in a large classroom, Harvey was happy to find his class size more personable and manageable.
“At SWAU I felt connected to my professors and our classes were small enough to make me feel involved. My professors were always available to help me if I were confused by a project or homework assignment. Any questions or concerns I had were easily answered with a quick text.
“Another huge advantage for me was being a part of the Enactus team, which allowed me to learn the skills required to land my first job after college.“
| Digital Marketing Core | ||
| Item # | Title | Credits |
| MKTG 270 | Social Media Strategy | 3 |
| MKTG 350 | Consumer Behavior | 3 |
| MKTG 362 | Email Marketing | 3 |
| MKTG 430 | Search Engine Optimization (SEO) & Search Engine Marketing (SEM) | 3 |
| MKTG 440 | Digital Marketing Analytics | 3 |
| MKTG 441 | Viral & Organic Growth | 3 |
| Sub-Total Credits | 18 | |
| Cognate Requirements | ||
| Item # | Title | Credits |
| COMM 111 | Speech | 3 |
| CSIS 106 | Comprehensive Spreadsheets | 3 |
| CISI 110 | Principles of Computer Programming I | 3 |
| CISI 111 | Principles of Computer Programming II | 3 |
| MATH 141 | Introduction to Probability and Statistics | 3 |
| Sub-Total Credits | 15 | |
| Total Credits | 78 | |
Build the brands people love
Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.