B.B.A. Marketing

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B.B.A. Marketing

Southwestern Adventist University’s B.B.A. Marketing degree prepares students for a future in business and marketing with practical skills in advertising, writing and analytics.

Some of our graduates choose to continue their education in graduate school resulting in successful careers in many of these fields at an even higher level.

Job Outlook 

The job outlook for individuals with marketing degrees continues to improve. According to the U.S. Bureau of Labor Statistics, between 2018-2028:

Market research analysts made a median annual wage of $63,790 in May 2019.
There is expected to be an increase of 21,800 jobs for advertising, promotions and marketing managers.
Real estate brokers and sales agent job positions will see an increase of 32,400 (7%).

Those who graduate with a marketing degree can work in fields such as:

Advertising
Brand management
Public relations
Digital marketing
Digital marketing
Consumer and marketing research
Retail
Convention and event planning
Sports marketing

Careers

With a B.B.A. Marketing, graduates can find a variety of jobs in the industries of advertising, brand management, public relations, digital marketing, social media marketing or a career in graphic design!

Professions

Marketing Consultant
Marketing Manager
Planners
Marketing Specialist
Marketing Research Analyst
Sales Associate
Chief Marketing Officer

20%
Expected employment growth of market research analysts as of May 2019

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Business Core Courses
Item #	Title	Credits
ACCT 211	Accounting Principles 1	3
ACCT 212	Accounting Principles 2	3
BAUD 202	Introduction to Contemporary Business	3
BAUD 211	Profiles of Entrepreneurship	3
BAUD 270	Management Information Systems	3
BAUD 301	Principles of Management	3
BAUD 311	Business Law	3
BAUD 460	Ethics and Business Social Responsibility	3
	BAUD 466 or ECON 401	3
BAUD 472	Business Policies and Strategies	3
ECON 211	Macroeconomics	3
ECON 212	Microeconomics	3
FNCE 321	Business Finance	3
IBUS 319	International Business	3
MKTG 343	Principles of Marketing	3
	Sub-Total Credits	45

Marketing Core
Item #	Title	Credits
MKTG 350	Consumer Behavior	3
MKTG 351	Advertising	3
MKTG 443	Marketing Research	3
	Marketing Electives	9
	Sub-Total Credits	18

Cognate Requirements
**BUAD 317 or COMM 113 may be taken as an alternative to COMM 111 and also fulfill the communication competency requirement.
Item #	Title	Credits
COMM 111	Speech	3
CSIS 106	Comprehensive Spreadsheets	3
MATH 141	Introduction to Probability and Statistics	3
	Sub-Total Credits	9
	Total Credits	72