B.B.A. Digital Marketing

Dressed in business professional clothes, a professor teaches the students in front of him

Why study Digital Marketing
We consulted with Fortune 500 companies and successful startups to find out what skills they most want to see in their entry-level marketing hires—and what skills traditional marketing programs don’t teach.

What is it?

Digital Marketing brings outdated marketing curriculum into the 21st century by teaching students the methods companies are actually using to reach customers (Facebook, Instagram, Emails, Google) and how to make products grow

Why is it practical?

While students may not start out in management, later in their careers, marketing managers have a median salary of $135,900.
Over half of all marketing spend is now spent on digital marketing and this is only expected to grow - successful future marketers will need these key skills

Why is it unique or exciting?

Classes are project based and highly-relevant to our lives. For example, a class on Viral Growth asks students to create memes as a means of spreading the word about a company or product.

Be data science savvy

Our Digital Marketing program has built-in technical training, so you’ll learn how to collect and interpret the data you use to build campaigns.

Get the latest, every day
Courses are constantly updated to reflect the ever-shifting ways that consumers, brands, and influencers use the web.

Facts Breakdown

$136k

Media annual salary for marketing managers

20%

Growth in employment for marketing research analysis

53%

Percentage of total global media spending spent on digital marketing

A young adult stands in front of a red, brick building and slightly smiles as he wears his gray suit, white button-up and blue tie that matches

Harvey Contreras graduated in 2016 with a degree from the Department of Business Administration in marketing. While sometimes a student can feel small in a large classroom, Harvey was happy to find his class size more personable and manageable.
“At SWAU I felt connected to my professors and our classes were small enough to make me feel involved. My professors were always available to help me if I were confused by a project or homework assignment. Any questions or concerns I had were easily answered with a quick text.
“Another huge advantage for me was being a part of the Enactus team, which allowed me to learn the skills required to land my first job after college.“

A student, wearing a black crewneck with a large letter "P", uses his hands as he talks to his friends

A student sits in a chair and works on her laptop; her peer sits on the armrest of the chair and goes through her notes.

Four students sit in singular chairs and talk to each other across a brown coffee table.

Business Core Courses
Item #	Title	Credits
ACCT 211	Accounting Principles 1	3
ACCT 212	Accounting Principles 2	3
BAUD 202	Introduction to Contemporary Business	3
BAUD 211	Profiles of Entrepreneurship	3
BAUD 270	Management Information Systems	3
BAUD 301	Principles of Management	3
BAUD 311	Business Law	3
BAUD 460	Ethics and Business Social Responsibility	3
	BAUD 466 or ECON 401	3
BAUD 472	Business Policies and Strategies	3
ECON 211	Macroeconomics	3
ECON 212	Microeconomics	3
FNCE 321	Business Finance	3
IBUS 319	International Business	3
MKTG 343	Principles of Marketing	3
	Sub-Total Credits	45

Digital Marketing Core
Item #	Title	Credits
MKTG 270	Social Media Strategy	3
MKTG 350	Consumer Behavior	3
MKTG 362	Email Marketing	3
MKTG 430	Search Engine Optimization (SEO) & Search Engine Marketing (SEM)	3
MKTG 440	Digital Marketing Analytics	3
MKTG 441	Viral & Organic Growth	3
	Sub-Total Credits	18

Cognate Requirements
Item #	Title	Credits
COMM 111	Speech	3
CSIS 106	Comprehensive Spreadsheets	3
CISI 110	Principles of Computer Programming I	3
CISI 111	Principles of Computer Programming II	3
MATH 141	Introduction to Probability and Statistics	3
	Sub-Total Credits	15
	Total Credits	78

Build the brands people love

Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.